Where Grit Meets Ice: A Quest Worth Sponsoring

Each winter, the Alaska Yukon Quest pushes mushers and their teams into some of the most unforgiving terrain in the world. Known for its relentless conditions, unpredictable weather, and remote wilderness, the trail demands resilience, trust, and true endurance from everyone involved. It’s a race deeply rooted in Alaskan history and community, and one we’re proud to stand behind alongside the mushers, dogs, volunteers, and organizers who make it possible.

In the 2026 running of the Alaska Yukon Quest, we are  proud to have sponsored  musher Jeff Deeter of Black Spruce Dog Sledding. This year’s race presented significant challenges due to a lack of trail markers, forcing teams to navigate dangerous white-out conditions, high winds, and uncertain terrain including jumble ice and open water holes. In the best interest of his team, Deeter made the difficult decision to scratch, or pull from the race early. With his sights set on the Iditarod later this season, he intentionally ran a younger group of dogs to help “toughen them up,” leaving veteran leaders Kobuk, Chippewa, Marley, Johnny, Lynx, Arthur, and Shucks at home. While the younger team held their own, safety remained the priority. 

Reflecting on the experience, Deeter shared, “The Yukon Quest has been a great experience, and honestly, a very well put together event in many respects. The race crew is aware of the deficit in marking, and there are plans to address and resolve the issue for the next race. I am going to continue to advocate for this race and hope to be involved in future Quest Races.” He also gave special recognition to Josi Shelley, who not only crossed the finish line first but supported fellow racers by providing blankets and encouragement to Deeter’s team when they needed it most.

Events like the Alaska Yukon Quest play a vital role in Alaskan communities, connecting remote regions, honoring traditional travel methods, and bringing together volunteers, families, and local businesses in support of something bigger than any one racer. The race highlights the strength, cooperation, and endurance that define life in the North. All while reinforcing cultural ties, supporting local economies and preserving the legacy of dog mushing for future generations.

We’re proud to stand behind athletes like Deeter who embody the same dedication, patience, and connection to the environment that define both mushing and life in the North. From the trail to the community, GOOD is honored to support those who push forward with purpose—and we’ll be cheering every mile of the way.